The Garage Podcast: Meeting Customers (and Brand Advertisers) Where They Are
Criteo’s Sherry Smith on how sponsored search and product ads fit into an omnichannel marketing approach.
TikTok Pushes for Premium With New Programming and Measurement at NewFronts
TikTok, whose future in the U.S. is in flux, wants marketers to measure it alongside TV.
The Atlantic Targets College Students With New Group Subscription
The Atlantic has signed up more than 75 schools in its first year of offering group subscriptions.
At Newfronts, Condé Nast Calls Red Carpet Moments the New Live Sports
Condé Nast unveiled new partnerships with Formula 1 and NBCUniversal.
T-Mobile Advertising Solutions Launches Retail Media Network in NewFronts Debut
T-Mobile Advertising Solutions debuted its 20,000-screen retail media network.
City Cast, Unprofitable but Expanding, Finds Podcast Traction in a Radio Model
Publisher City Cast is on pace to generate $3 million in 2024.
Alphabet Grows Search and YouTube Revenue by Double Digits Amid Increased Competition
Network revenue, which encompasses Google's ad-tech business, continues to decline.
Le Monde in English Misses Lofty Subscriber Goals But Remains ‘Optimistic’
Le Monde aims to reach 1 million total subscribers by 2025 and is focusing on Olympic-sized opportunities.
Meta More Than Doubled Revenue From Its AI-Powered Ad Tool
Artificial intelligence continues to drive Meta's yearlong recovery, as revenue from its Advantage+ Shopping Campaigns more than doubled since last year.
Meta’s Ad Business Is Still Surging As Headcount Ticks Upward
Two charts show the tech giant's growth after Zuckerberg's 'Year of Efficiency.'
AI Search Startup Perplexity’s Series B Funding Raises Nearly $63M, Launches Enterprise Pro
The startup is now valued at more than $1 billion.
How Ad Buyers Are Advising Clients as Possible TikTok Ban or Sale Looms
Ad buyers recommend platform diversification shifts, especially to Instagram Reels, YouTube Shorts and Reddit, but they anticipate a sale of TikTok, which could still lead to a temporary ban.
Greenhushing and a Softer Ad Market Spur Shifts in Publishers Monetizing Climate Reporting
Shifting brand attitudes have led to emphases on data, performance and events.
BBC Speaks to News Weary Consumers in First Global Brand Campaign
The BBC's first brand campaign outside the U.K. positions itself as a more trusted news source in the American market.
Temu’s Advertising Avalanche Is Impossible to Ignore
The commerce giant is 'shopping like a billionaire,' but the aggressive takeover of ad inventory could have repercussions.
Heineken’s Key to Customer Data Insights? Gen AI Chatbot
Heineken's internal insights platform KIM has cut costs, time and resources previously spent on market research and analysis.
